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Aussies in love… but not with Valentine’s Day

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Most Australians in committed relationships regularly tell their partner they love them, but few bother to celebrate Valentine’s Day every year, according to new research.


A poll commissioned by our family lawyers revealed that 7 out of 10 (69 per cent) Australians said “I love you” to their partner on a weekly basis.

But the survey of 2,000 people in married and de facto relationships also found that only around one third (36 per cent) actively celebrated Valentine’s Day each year.


Gen Ys more likely to celebrate

Slater and Gordon family lawyer Heather McKinnon said the research showed younger couples were more likely to go out to dinner or exchange flowers and cards annually on 14 February.

“Our research found Valentine’s Day is more popular among couples who are aged in their twenties and thirties,

“One in four (38 per cent) respondents aged 25-34 told us they always celebrated Valentine’s Day, while just 17 per cent of those aged over 55 said the same. 

“Younger couples also tell their partners they love them more often - 86 per cent of 25-34 year olds had told their partner they loved them in the week of the survey, compared with 63 per cent of the over 55s.”

Ms McKinnon said there were many reasons why young couples might be more likely to express their love for one another.

“Many younger couples are just starting out their relationships and are probably still in the honeymoon phase.

“They might not have any children adding to the bustle of daily life, meaning they may have more time and money to spend on Valentine’s Day.

“As time goes on they might not tell their partner they love them as often and may stop celebrating Valentine’s Day.

“In my experience, that doesn’t mean their relationship is in trouble – it could just be they are more comfortable with each other or simply have other priorities.”


Tasmanians the biggest Valentines Day sceptics

The survey found Valentine’s Day is most popular in WA (25 per cent) and least popular in Tasmania (19 per cent) and Victoria (19 per cent), 24 per cent of Queenslanders celebrate the day annually and the figure is 21 per cent in both NSW and SA.

Eight out of ten (79 per cent) Tasmanians in married and de facto relationships say “ I love you” weekly to their partner, while less than two thirds do in Western Australia. NSW, Victoria and SA results are 68 per cent; and Queensland sits at 71 per cent.