Kalle Amanatides joined Slater & Gordon in 2005 to establish a marketing and business development function that would service the needs of the business nationally. With over 15 years experience in marketing, Kalle has been involved in business-to-business and consumer marketing initiatives across a number of industries.
Initially the sole marketing practitioner at Slater & Gordon, Kalle’s primary focus was to build and maintain the profile of the brand, especially in those markets where the firm was establishing a presence and at a time when it was preparing for public listing on the Australian Stock Exchange. Having now assembled a team of marketing specialists, Kalle continues to execute key programs, as well as lead marketing initiatives across the firm. She was appointed to the firm’s Executive team in 2010.
Kalle is a keen advocate of the firm’s beliefs in access to justice, and instills this as one of the primary goals of the marketing team. This is demonstrated by providing accessible information for all Australians through a variety of mediums including mainstream advertising, online and through various community engagement programs.